Neutralize Your Seattle Home for a Successful Sale
Neutralize Your Seattle Home for a Successful Sale
Have you heard the phrase “neutralizing the property”. This is one concept that seems to hold true whether you live in Dallas, TX or Bellevue, WA. Buyers may be impressed with your furnishings but they may also be intimidated by your trophies, family photos and even your kid’s art work. They may actually be intimidated by these items because this tells them this is “Your Home” where you have created years of memories.
This new potential buyer can feel like they are intruding in your “home” and they are unable to visualize their own furnishings in this “house” much less their own lives. So when preparing your house for market we start with the process of helping our sellers begin to let go of their “Home” and begin to see it as a “new house for a new buyer”.
It’s time to move on. You will still have all of those memories but now you need to pack them away so a new buyer can be able to “bond” with the house to make it their home.
You notice I switch back and forth from calling it a “home” to referring to it as a “house”. For the seller it is imperative you begin to see it as a house. This can take a period of adjustment for some and a flip of the switch for others.
The first part of this process is to call it your house and to no longer refer to it as your home. This really does help, although I have had clients who struggled with this and when it came time to move they were still grieving over the loss of their “home”. Practice this exercise before you put your “House” on the market and you will find the house selling process to be incredibly less stressful and maybe even fun!
The next part of this process is to neutralize the house by taking down all of those personal items, your treasures and personal photos, even to the point where you feel the house feels empty. Believe it or not that is exactly what we want. If the house feels empty you are one more step closer to letting go and you are giving the next buyer the opportunity to visualize their own personal items and their own lives within the walls of the house.
The Bonus of this process is helping you, the seller, to let go of the emotional connection to your old home so you can move on, with excitement, toward your New home. And it helps you to see your house as an investment. By taking the emotional connection out of the equation you can negotiate with a new buyer without the emotions that can get in your way of negotiating the best offer early on. This will allow you to price the property correctly to sell now so the property doesn’t get market worn by being on the market too long because you are unwilling to drop the price to the market level it should be at as a result of your emotional ties.
I am sure this sounds brutal for those of you that are very sentimental and I am certainly one of you. I had to learn this experience, first hand, by selling my own home/house. It took me a couple of sales to finally understand the importance of this. By holding on to my house, as a home, I actually sold my house for less than I would have if I had simply learned to take the emotions out of it and start negotiating the best price when it was first on the market. Instead, I watched the first offer go away and the house became shop worn as it sat on the market before I finally realized I was holding on to memories inside of a wooden box. Those memories are still with me in photos and I have created new memories in my current home. I can now call it a home for a long time as I don’t intend to sell any time soon. But you can bet when its time to move on, I will start the process all over again, looking forward to the new memories I will make with family and friends in my next “home”.
I have found success helping my clients with this concept. It’s not easy for all of them but for those who can understand it they usually find a stress free successful sale of their property.
Thus my adage, "Designed to Sell....and Sold By Design". Design is not just making your property look inviting it is also psychologically making it more appealing by positioning it properly for pricing and terms as well as neutralizing it for the new buyer. With all of these ingredients the new buyer will emotionally bond with the home and negotiating is much easier for the seller. For those sellers who understand this concept, their homes are on the market for a shorter period of time and there is less negotiating. I hope this helps you to both prepare your house for the real estate market and to prepare yourself for a stress free and successful real estate sale!
See you soon,
Author:Gini Anderson Phone: 253-988-0180 Dated: October 29th 2012 Views: 860 About Gini: Making Clients For Life!
Gini strives to go the extra mile to help you achieve your goals. Because ...
About Anderson Homes & Land / Keller Williams Puget Sound
For Our Puget Sound Home BUYERS! – Our goal is making sure your Puget Sound real estate buying experience is extraordinarily successful! We will provide you with exceptional service through every step of your home buying process. Let's get started!
From this site you can Search your favorite Puget Sound listings from the convenience of your home. And You will be the first to get new listings that match your criteria! Our "For Buyers" Section is your source for the latest tips, real estate checklists and free reports. Take advantage of our 26+ Years of NW real estate experience as we guide you through your real estate transaction. We can provide you with specific Community information and refer you to some of the top professionals in the lending industry. We get the job done for you and are responsive to all your Puget Sound real estate needs. We will provide you with prompt service, communication, personal guidance and professional competence from contract to closing!
Financial advice – Our lenders are seasoned professionals and offer you guidance tailor made for your individual mortgage solutions.
SELLERS! - As Puget Sound real estate specialists, we know what it takes to sell your home. We bring expert knowledge, valuable experience blended with the latest technology, comprehensive pricing strategies, a well-defined marketing plan, preparation & Staging consultation, vast exposure to your listing, networking with industry professionals, enthusiasm and the satisfaction of a job well done. Our "For Sellers" Section is Your source for the latest tips, checklists and free reports Personal Consultation - 26+ Years experience and knowledge you can rely on. 30 Years of design and Staging experience for sellers. Relocating - Everything you need to know about the neighborhood and a community’s amenities. If you are planning to put your Puget Sound home on the market, please browse our blogs and our website for valuable information on preparing your home for sale, pricing your home right, marketing it effectively and the home inspection processes.
We are passionate about real estate, love the Puget Sound area and stay on top of the latest trends so that we can better serve our clients.
Buying & Selling by Design, your Success is our Success!
Halloween is almost here and there is an abundance of fun activities
"My husband and I are (literally as I type this) driving across the country to move into our beautiful home that Michelle worked so hard to get us into. We found out that we were being relocated from D.C. to the PNW for work back in March and were desperately trying to figure out how we could possibly buy a house from the other side of the country. We got hooked up with Michelle and I sincerely believe we could NEVER have done this without her. She took my husband on a 48hr tour to see dozens of houses, fought fiercely and professionally for us to get the home of our dreams- and we DID!! Now... we closed back in June, and since then she had continued to keep an eye on our house and has gone WAAAAY above and beyond what we ever expected from our realtor. "Thank you" will never quite seem to be enough to say for all she's done for us. She is an incredibly genuine, honest person (and now friend!) and we will recommend her to any friends of ours that find their way to the PNW!"